California Project LEAN
Learn About CPLCreate Healthier PeopleCreate Healthier PlacesResource Library
Materials
Order Form


Download and print out this form to order any of California Project LEAN's materials.

Download the form

Captive Kids:
Selling Obesity
at Schools
An Action Guide to Stop the Marketing of Unhealthy Foods and Beverages at School.

Read More

BRIGHT IDEAS

<<Prev   Next>>
Creating a Comprehensive District Nutrition Policy
Healthy Eating Bright Idea (Submitted on March 18, 2004)

What did they want to do?
Controversy over a district-wide beverage contract led the school district to develop a comprehensive nutrition policy with input from community members and district staff. The policy eliminated the sale of soda and unhealthy snack foods and also addressed issues like hunger and cultural diversity.

Who took action?
Parents, community leaders, and local health advocates

Where did this happen?
Oakland Unified School District - school

Demographics

  • Sixth largest school district in California, with more than 53,000 students enrolled
  • 51% of students qualify for free or reduced price meals
  • 45% African American, 30% Hispanic, 16% Asian, 6% Caucasian, 2% Pacific Islander, 1% Native American

Academic Year Implemented
2001-2002 Academic Year

Why did they want to do it?
Prevent the signing of a district-wide beverage contract and adopt a comprehenisve nutrition policy.

Background
The school district's business services deputy superintendent had introduced the concept of consolidating beverage sales at the district level as a way to have more control and generate more revenue for the district. At the time, it was unclear how many vending machines were on school campuses, who owned these machines, and what revenue they generated.

How did they accomplish their goal?
1. A small but vocal group of parents, community leaders and local health advocates raised concerns about how soda sales on campus were contributing to poor student health, including childhood obesity, type 2 diabetes and tooth decay.

2. Community outcry led to the creation of an official task force, the Nutrition Advisory Board (NAB), which included school board members, health specialists, community activists and educators.

3. After more than a year of public discussion, meetings and intensive research by the NAB, the school board decided to reject Pepsi’s $3.2 million offer.

4. The board instead approved a comprehensive nutrition policy that banned the sale of carbonated soft drinks (including soda) and high-sugar beverages, candy and “similar products” in cafeterias, in vending machines, at athletic events and for on-site school fund-raisers.

What were their results?
The nutrition policy adopted by the board contains six goals and principles: (1) insure that no OUSD student goes hungry; (2) improve the nutritional quality of all food served to OUSD students; (3) serve enjoyable foods from diverse cultures; (4) improve the quality of food service jobs; (5) integrate nutrition into the district’s education program; and (6) establish a Nutrition Advisory Board.

What are their future plans?
The district is beginning to add healthier foods to the a la carte program and will continue to identify vendors that offer healthier options. The first step was to eliminate carbonated beverages and reduce portion sizes of products such as chips. Then increase healthy foods offered as a la carte foods to include fruit, shaker salads, 1 percent flavored milk and drinks with 50 percent or more juice. The district will seek student input into the types of foods to serve to ensure they are popular and sell.

For More Information Contact
Amy Lins
Oakland Unified School District
1025 Second Ave.
Oakland, CA  94606
United States
(510) 879-8340
[email protected]
http://www.ousd.k12.ca.us

<<Prev   Next>>

Bright Ideas Overview:

About Bright Ideas
A brief introduction to the Bright Ideas program.

Healthy Eating Bright Ideas
Encouraging people to eat a more healthy diet.

Physical Activity Bright Ideas
Encouraging people live a more physically active lifestyle.

Submit A Bright Idea
Tell us about the changes that you have made with your Bright Idea.

Bright Ideas Advanced Search
Narrow your search by specific topics and keywords.


Site Guide